Monogamy in Marriage

Western cultures generally believe that monogamy in marriage tends to protect women. Societies such as Saudi Arabia that practice polygamy, however maintain that allowing a man to have more than one wife is a more equitable way of organizing relationships. Notions of family and marriage change from culture to culture. One cultural approach to family practiced in some parts of Middle East is polygamy.However, Just like in the United States sometimes culturally permissible is not always condoned. Women having a career in Saudi Arabia is limited, woman marry to have children and to have companionship. More popular for a man to have many wives, they feel then they know the child is theirs. Where if a woman takes more than one husband, there is, the question is whom the father of her child is. Some believe that a man in that country is Just being given a license to satisfy their lust.Where woman have a loyalty to one man they marry. The parents of many daughters request when they arrange marriages that the husband not take more than one wife, before the permission to marry is given. The first wife detests the husband taking a second wife creates Jealousy, and if the man takes more than ne wife that they treat them equally. The second wife will remove herself from the house if she does not feel she is treated equally or with kindness.Same sex marriages moved to the toretront last month As gay marriages are now against the law in every state, the Massachusetts ruling has generated fierce opposition. Lawmakers pledge to strengthen their states law prohibiting same sex marriages interracial marriage has strong public support, and no successful politician or prominent public fgure is in favor of outlawing such unions. Some Senators and representatives proposed a constitutional amendment specifying, Marriage in the United States shall consist only Offa union of a man and a woman.Another interpretation of family and gender roles are being evaluated in a study of children o f same sex parents. The raising ofa two year old, the boy was offered three different toys, two different. The two year old selected the baseball mitt and the truck instead of a doll and a small stuffed pony fgure dressed in pink. Two mothers are raising the boy. That has heterosexual couples as friends. So the boy has male role models around him at times. This study showed he was the typical, â€Å"boys will be boys†.

Personal Experience that Changed my Life Essay

America may be experiencing the worst financial crisis this year. People may worry about losing jobs and missing opportunities for bigger earnings. But at age eighteen and fresh from high school graduation, I am all hopes and all set to start the best years of my life. Just a few years back, I was enjoying the comforts of home in Wooster, Ohio, simply unconcerned about my future. My parents were worried about my lagging interests so they decided to send me to a boarding school in Ashtabula called Grand River Academy. The school was noted for its effective programs built especially for struggling students. My parents’ decision was not in vain. I blended so easily in my boarding school and felt at home. I was smoothly able to realign my perspectives and developed the motivation to accomplish many things. Grand River Academy provided just the right push that I needed. While in the academy I developed computer skills and vast knowledge in computer networking. Soon an unexpected opportunity came that changed my destiny. Read more:Â  An Experience That Changed My Life The director of Grand River Academy offered me a workload in one of the special projects for community extension. The project aimed to develop a computer system for the school specifically for the programs involving the school’s beneficiary communities. I was tapped to be part of the team to develop the system. For the first time I was depended on and trusted that I could make a difference for the academy. It was an experience that changed me and made my vision of the future clearer and attainable. The high school project experience was significant to earn me a $6,000 – scholarship and college admission into one of the best universities in the country: Ashland University in Ohio. It is a dream-come-true for me. I give special gratitude to the Grand River Academy community for my ample preparations and being part of my achievements. Participating in the project team earned me this scholarship privilege and the key to my college education. No amount of financial crisis or global recessions can stop me now because I am determined to succeed.

Presentation Skills Essay

Introduction Presentations are a way of communicating ideas and information to a group. A good presentation has: †¢ Content – It contains information that people need. Unlike reports, it must account for how much information the audience can absorb in one sitting. †¢ Structure – It has a logical beginning, middle, and end. It must be sequenced and paced so that the audience can understand it. Where as reports have appendices and footnotes, the presenter must be careful not to loose the audience when wandering from the main point of the presentation. †¢ Packaging – It must be well prepared. A report can be reread and portions skipped over, but the audience is at the mercy of a presenter. †¢ Human Element – A good presentation will be remembered much more than a good report because it has a person attached to it. But you still need to analyze if the audience’s needs would not be better met if a report was sent instead. The Voice The voice is probably the most valuable tool of the presenter. It carries most of the content that the audience takes away. One of the oddities of speech is that we can easily tell others what is wrong with their voice, e.g. too fast, too high, too soft, etc., but we have trouble listening to and changing our own voices. There are four main terms used for defining vocal qualities: †¢ Volume: How loud the sound is. The goal is to be heard without shouting. Good speakers lower their voice to draw the audience in, and raise it to make a point. †¢ Tone: The characteristics of a sound. An airplane has a different sound than leaves being rustled by the wind. A voice that carries fear can frighten the audience, while a voice that carries laughter can get the audience to smile. †¢ Pitch: How high or low a note is. Pee Wee Herman has a high voice, Barbara Walters has a moderate voice, while James Earl Jones has a low voice. †¢ Color: Both projection and tone variance can be practiced by taking the  line â€Å"This new policy is going to be exciting† and saying it first with surprise, then with irony, then with grief, and finally with anger. The key is to over-act. Remember Shakespeare’s words â€Å"All the world’s a stage† — presentations are the opening night on Broadway! There are two good methods for improving your voice: †¢ †¢Listen to it! Practice listening to your voice while at home, driving, walking, etc. Then when you are at work or with company, monitor your voice to see if you are using it how you want to. To really listen to your voice, cup your right hand around your right ear and gently pull the -1-  ear forward. Next, cup your left hand around your mouth and direct the sound straight into your ear. This helps you to really hear your voice as others hear it†¦and it might be completely different from the voice you thought it was! Now practice moderating your voice. The Body Your body communicates different impressions to the audience. People not only listen to you, they also watch you. Slouching tells them you are indifferent or you do not care†¦even though you might care a great deal! On the other hand, displaying good posture tells your audience that you know what you are doing and you care deeply about it. Also, a good posture helps you to speak more clearly and effective. Throughout you presentation, display: †¢ Eye contact: This helps to regulate the flow of communication. It signals interest in others and increases the speaker’s credibility. Speakers who make eye contact open the flow of communication and convey interest,  concern, warmth, and credibility. †¢ Facial Expressions: Smiling is a powerful cue that transmits happiness, friendliness, warmth, and liking. So, if you smile frequently you will be perceived as more likable, friendly, warm, and approachable. Smiling is often contagious and others will react favorably. They will be more comfortable around you and will want to listen to you more. †¢ Gestures: If you fail to gesture while speaking, you may be perceived as boring and stiff. A lively speaking style captures attention, makes the material more interesting, and facilitates understanding. †¢ Posture and body orientation: You communicate numerous messages by the way you talk and move. Standing erect and leaning forward communicates that you are approachable, receptive, and friendly. Interpersonal closeness results when you and your audience face each other. Speaking with your back turned or looking at the floor or ceiling should be avoided as it communicates disinterest. †¢ Proximity: Cultural norms dictate a comfortable distance for interaction with others. You should look for signals of discomfort caused by invading other’s space. Some of these are: rocking, leg swinging, tapping, and gaze aversion. Typically, in large rooms, space invasion is not a problem. In most instances there is too much distance. To counteract this, move around the room to increase interaction with your audience. Increasing the proximity enables you to make better eye contact and increases the opportunities for others to speak. †¢ Vary your voice. One of the major criticisms of speakers is that they speak in a monotone voice. Listeners perceive this type of speaker as boring and dull. People report that they learn less and lose interest more quickly when listening to those who have not learned to modulate their voices. -2- Active Listening Good speakers not only inform their audience, they also listen to them. By listening, you know if they are understanding the information and if the information is important to them. Active listening is NOT the same as hearing! Hearing is the first part and consists of the perception of sound. Listening, the second part, involves an attachment of meaning to the aural symbols that are perceived. Passive listening occurs when the receiver has little motivation to listen carefully. Active listening with a purpose is used to gain information, to determine how another person feels, and to understand others. Some good traits of effective listeners are: Spend more time listening than talking (but of course, as a presenter, you will be doing most of the talking). †¢ Do not finish the sentence of others. †¢ Aware of biases. We all have them. We need to control them. †¢ Never daydream or become preoccupied with their own thoughts when others talk. †¢ Let the other speaker talk. Do not dominate the conversation. †¢ Plan responses after others have finished speaking†¦NOT while they are speaking. Their full concentration is on what others are saying, not on what they are going to respond with. †¢ Provide feedback but do not interrupt incessantly. †¢ Analyze by looking at all the relevant factors and asking open-ended questions. Walk the person through analysis (summarize). †¢ Keep the conversation on what the speaker says†¦NOT on what interest them. Listening can be one of our most powerful communication tools! Be sure to use it! Part of the listening process is getting feedback by changing and altering the message so the intention of the original communicator is understood by the second communicator. This is done by paraphrasing the words of the sender and restating the sender’s feelings or ideas in your own words, rather than repeating their words. Your words should be saying, â€Å"This is what I understand your feelings to be, am I correct?† It not only includes verbal responses, but also nonverbal ones. Nodding your head or squeezing their hand to show agreement, dipping your eyebrows to show you don’t quite understand the meaning of their last phrase, or sucking air in deeply and blowing out hard shows that you are also exasperated with the  situation. Carl Roger listed five main categories of feedback. They are listed in the order in which they occur most frequently in daily conversations (notice that we make judgments more often than we try to understand): -3- 1. Evaluative: Makes a judgment about the worth, goodness, or appropriateness of the other person’s statement. 2. Interpretive: Paraphrasing – attempt to explain what the other persons statement mean. 3. Supportive: Attempt to assist or bolster the other communicator 4. Probing: Attempt to gain additional information, continue the discussion, or clarify a point. Understanding: Attempt to discover completely what the other communicator means by her statements. Nerves The main enemy of a presenter is tension, which ruins the voice, posture, and spontaneity. The voice becomes higher as the throat tenses. Shoulders tighten up and limits flexibility while the legs start to shake and causes unsteadiness. The presentation becomes â€Å"canned† as the speaker locks in on the notes and starts to read directly from them. First, do not fight nerves, welcome them! Then you can get on with the presentation instead of focusing in on being nervous. Actors recognize the value of nerves†¦they add to the value of the performance. This is because adrenaline starts to kick in. It’s a left over from our ancestors’ â€Å"fight or flight† syndrome. If you welcome nerves, then the presentation becomes a challenge and you become better. If you let your nerves take over, then you go into the flight mode by withdrawing from the audience. Again, welcome your nerves, recognize them, let them help you gain that needed edge! Do not go into the flight mode! When you feel tension or anxiety, remember that everyone gets them, but the winners use them to their advantage, while the losers get overwhelmed by them. Tension can be reduced by performing some relaxation exercises. Listed below  are a couple to get you started: †¢ Before the presentation: Lie on the floor. Your back should be flat on the floor. Pull your feet towards you so that your knees are up in the air. Relax. Close your eyes. Fell your back spreading out and supporting your weight. Feel your neck lengthening. Work your way through your body, relaxing one section at a time – your toes, feet, legs, torso, etc. When finished, stand up slowly and try to maintain the relaxed feeling in a standing position. †¢ If you cannot lie down: Stand with you feet about 6 inches apart, arms hanging by your sides, and fingers unclenched. Gently shake each part of your body, starting with your hands, then arms, shoulders, torso, and legs. Concentrate on shaking out the tension. Then slowly rotate your shoulders forwards and the backwards. Move on to your head. Rotate it slowly clockwise, and then counter-clockwise. †¢ Mental Visualization: Before the presentation, visualize the room, audience,and you giving the presentation. Mentally go over what you are going to do from the moment you start to the end of the presentation. -4- †¢ During the presentation: Take a moment to yourself by getting a drink of water, take a deep breath, concentrate on relaxing the most tense part of your body, and then return to the presentation saying to your self, â€Å"I can do it!† †¢ You do NOT need to get rid of anxiety and tension! Channel the energy into concentration and expressiveness. †¢ Know that anxiety and tension is not as noticeable to the audience as it is to you. †¢ Know that even the best presenters make mistakes. The key is to continue on after the mistake. If you pick up and continue, so will the audience. Winners continue! Losers stop. Never drink alcohol to reduce tension! It affects not only your coordination but also your awareness of coordination. You might not realize it, but your audience will! Questions  Although some people get a perverse pleasure from putting others on the spot, and some try to look good in front of the boss, most people ask questions from a genuine interest. Questions do not mean you did not explain the topic good enough, but that their interest is deeper than the average audience. Always allow time at the end of the presentation for questions. After inviting questions, do not rush ahead if no one asks a question. Pause for about 6 seconds to allow the audience to gather their thoughts. When a question is asked, repeat the question to ensure that everyone heard it (and that you heard it correctly). When answering, direct your remarks to the entire audience. That way, you keep everyone focused, not just the questioner. To reinforce your presentation, try to relate the question back to the main points. Make sure you listen to the question being asked. If you do not understand it, ask them to clarify. Pause to think about the question as the answer you give may be correct, but ignore the main issue. If you do not know the answer, be honest, do not waffle. Tell them you will get back to them†¦and make sure you do! Answers that last 10 to 40 seconds work best. If they are too short, they seem abrupt; while longer answers appear too elaborate. Also, be sure to keep on track. Do not let off-the-wall questions sidetrack you into areas that are not relevant to the presentation. If someone takes issue with something you said, try to find a way to agree with part of their argument. For example, â€Å"Yes, I understand your position†¦Ã¢â‚¬  or â€Å"I’m glad you raised that point, but†¦Ã¢â‚¬  The idea is to praise their point and agree with them. Audiences sometimes tend to think of â€Å"us verses you.† You do not want to risk alienating them. Preparing the Presentation -5- Great presentations require some preplanning. First, read Meetings for an outline of preparing and conducting a meeting, such as acquiring a room, informing participants, etc. A presentation follows the same basic guidelines as preparing for a meeting. The second step is to prepare the presentation: †¢ A good presentation starts out with introductions and an icebreaker such as a story, interesting statement or fact, joke, quotation, or an activity to get the group warmed up. The introduction also needs an objective, that is, the purpose or goal of the presentation. This not only tells you what you will talk about, but it also informs the audience of the purpose of the presentation. †¢ Next, comes the body of the presentation. Do NOT write it out word for word. All you want is an outline. By jotting down the main points on a set of  index cards, you not only have your outline, but also a memory jogger for the actual presentation. To prepare the presentation, ask yourself the following: What is the purpose of the presentation? Who will be attending? What does the audience already know about the subject? What is the audience’s attitude towards me (e.g. hostile, friendly)? †¢ A 45 minutes talk should have no more than about seven main points. This may not seem like very many, but if you are to leave the audience with a clear picture of what you have said, you cannot expect them to remember much more than that. †¢ There are several options for structuring the presentation: Timeline – Arranged in sequential order. Climax – The main points are delivered in order of increasing importance. Problem/Solution – A problem is presented, a solution is suggested, and benefits are then given. Classification – The important items are the major points. Simple to complex – Ideas are listed from the simplest to the most complex. done in reverse order. †¢ Can also be You want to include some visual information that will help the audience understand your presentation. Develop charts, graphs, slides, handouts, etc. -6- †¢ After the body, comes the closing. This is where you ask for questions, provide a wrap-up (summary), and thank the participants for attending. Notice that you told them what they are about to hear (the objective), told them (the body), and told them what they heard (the wrap up).  And finally, the important part – practice, practice, practice. The main purpose of creating an outline is to develop a coherent plan of what you want to talk about. You should know your presentation so well, that during the actual presentation, you should only have to briefly glance at your notes to ensure you are staying on track. This will also help you with your nerves by giving you the confidence that you can do it. Your practice session should include a â€Å"live† session by practicing in front of coworkers, family, or friends. They can be valuable at providing feedback and it gives you a chance to practice controlling your nerves. Another great feedback technique is to make a video or audio tape of your presentation and review it critically with a colleague. Habits We all have a few habits, and some are more annoying than others. For example, if we say â€Å"uh,† â€Å"you know,† or put our hands in our pockets and jingle our keys too often during a presentation, it distracts from the message we are trying to get across. The best way to break one of these distracting habits is with immediate feedback. This can be done with a small group of coworkers, family, or friends. Take turns giving small off-the-cuff talks about your favorite hobby, work project, first work assignment, etc. It talk should last about five minutes. During a speaker’s first talk, the audience should listen and watch for annoying habits. After the presentation, the audience should agree on the worst two or three habits that take the most away from the presentation. After agreement, each audience member should write these habits on a 8 1/2†³ x 11†³ sheet of paper (such as the word â€Å"Uh†). Use a magic marker and write in BIG letters. The next time the person gives her or his talk, each audience member should wave the corresponding sign in For most people, this method will break a habit by practicing at least once a day for one to two weeks. Tips and Techniques For Great Presentations †¢ If you have handouts, do not read straight from them. The audience does they should read along with you or listen to you read. not know if †¢ Do not put both hands in your pockets for long periods of time. This tends to make you  look unprofessional. It is OK to put one hand in a pocket but ensure there is no loose change  or keys to jingle around. This will distract the listeners. -7- †¢ Do not wave a pointer around in the air like a wild knight branding a sword to slay a  dragon. Use the pointer for what it is intended and then put it down, otherwise the audience will become fixated upon your â€Å"sword†,  instead upon you. †¢ Do not lean on the podium for long periods. The audience will begin to are going to fall over. wonder when you †¢ Speak to the audience†¦NOT to the visual aids, such as flip charts or overheads. Also, do not stand between the visual aid and the audience. †¢ Speak clearly and loudly enough for all to hear. Do not speak in a inflection to emphasize your main points. monotone voice. Use †¢ The disadvantages of presentations is that people cannot see the punctuation and this  can lead to misunderstandings. An effective way of overcoming this problem is to pause at the time when there would normally be punctuation marks. †¢ Use colored backgrounds on overhead transparencies and slides (such as yellow) as  the bright white light can be harsh on the eyes. This will quickly cause your audience to tire. If all of your transparencies or slides have clear backgrounds, then tape one blank yellow one on the overhead face. For slides, use a rubber band to hold a piece of colored cellophane over the projector lens. †¢ Learn the name of each participant as quickly as possible. Based upon the atmosphere  you want to create, call them by their first names or by using Mr., Mrs., Miss, Ms. †¢ Tell them what name and title you prefer to be called. †¢ Listen intently to comments and opinions. By using a lateral thinking technique (adding  to ideas rather than dismissing them), the audience will feel that their ideas, comments, and opinions are worthwhile. †¢ Circulate around the room as you speak. This movement creates a the audience. physical closeness to †¢ List and discuss your objectives at the beginning of the presentation. Let the audience know how your presentation fits in with their goals. Discuss some of the fears and  apprehensions that both you and the audience might have. Tell them what they should expect of you and how you will  contribute to their goals. †¢ Vary your techniques (lecture, discussion, debate, films, slides, reading, etc.) †¢ Get to the presentation before your audience arrives; be the last one to leave. †¢ Be prepared to use an alternate approach if the one you’ve chosen seems to bog down. You should be confident enough with your own material so  that the audience’s interests and -8- concerns, not the presentation outline, determines the format. Use your background, experience, and knowledge to interrelate your subject matter. †¢ When writing on flip charts use no more than 7 lines of text per page and no more  than 7 word per line (the 7/7 rule). Also, use bright and bold colors, and pictures as well as text. †¢ Consider the time of day and how long you have got for your talk. Time of day  can  affect the audience. After lunch is known as the graveyard section in training circles as audiences will feel more like a nap than listening to a  talk. †¢ Most people find that if they practice in their head, the actual talk will take about 25 per cent longer. Using a flip chart or other visual aids also adds to the time. Remember – it is better to finish slightly early than to overrun.

Warcraft III: Dota

What is Dota? Dota or Protection of the historical is a personalized scenario for the true-time strategy video video game Warcraft III: Reign of Chaos and it's growth, Warcraft III: The Frozen Throne, dependent on the â€Å"Aeon of Strife† map for StarCraft. The objective of the scenario is for each crew to ruin the opponents' Ancients, heavily guarded structures at opposing corners of the map. Players use strong units recognized as heroes, and are assisted by allied heroes and AI-controlled fighters called â€Å"creeps†. As in purpose-playing games, people level up their hero and use gold to acquire tools for the duration of the mission.Does Dota truly have an effect on the youth nowadays? Does it support the youth right now? Or it corrupts the minds of the youth who are playing this video game? Allow us search at Dota's positive aspects and disadvantages. Dota will help the youth who are actively playing this sport to turn into mentally inform, cooperative, and strate gic. It also increases their knowledge in mathematics by computing the gold's, damages, magic and bodily reduction present in the gaming. In fact, Dota really helps the youth by enjoying this game. In the other hand, enjoying this game with out time conduite and priority can lead to irresponsibility.Beginning from their obligations, the youth spend far more time enjoying this video game fairly than doing their duties. Research had been forgotten, college students grew to become lazy, and relationships with the family members had been also impacted due to the fact of this video game. Enjoying this sport also triggers the player to lose his/her temper and values. Why? It simply since of the distinct languages employed during the game or what we called â€Å"Trash talks†. Trash talks such as foul languages can really eliminate their temper and values. As a end result, the both sides will battle from every single†¦

Research of Pthisis Essay Example | Topics and Well Written Essays - 4250 words

Research of Pthisis - Essay Example Laennec argued on both clinical and post-mortem grounds that pathognomonic was the hallmark of phthisis. Through the knowledge he had on the cause and location of the disease he identified different diagnoses like scrofula and tuberculosis meningitis. A challenge that was common among the French physicians was the identification of the disease. There are different types of diseases that existed in their vocabulary thus; it was hard to know a disease. They relied mostly on correlations between clinical signs and pathological changes to differentiate diseases and with future developments; criteria of identifying a disease have been developed (McNeill, pp. 22). This saw the improvement of the diagnosis to patients as it was easy to identify the disease a patient was suffering from. Something that troubled the physicians was fever and this was solved in 19th century when they came to identify fever as a sign of a disease. Phthisis in Early Civilization A discovery of human remains in 200 8 showed that tuberculosis existed 9000 years ago in a settlement in the eastern Mediterranean during the Neolithic era (McNeill, pp. 24). This is the oldest ever reported evidence of TB infection in human beings and it was confirmed by morphological and molecular methods. Some authors have identified tuberculosis to be the first disease to be known to humankind. More evidence on tuberculosis during the Neolithic era was also discovered in a cemetery in close proximity to Heidelberg. Signs of the disease have also been discovered among Egyptian mummies in the period between 3000 and 2400 BCE. This shows that the disease has been in existence for many centuries and this is why extensive research has been done on the same. In 1881 Grebart discovered a... Since the discovery of tuberculosis as a killer disease, extensive research has been done on the same. The research has continued to advance with more discoveries that are helping to mitigate the disease. Through research of tuberculosis, physicians have also been able to research on other diseases. There are other diseases that are closely related to TB like typhoid and medical researchers have been able to differentiate TB from other diseases. All the signs of the disease at the fingertips of physicians and this have helped to mitigate the cases of wrong treatment. Through research on tuberculosis, physicians were able to discover that fever is a sign of a disease and not a disease by itself. This discovery better research and from there physicians were able to discover other diseases like yellow fever. The discovery of the vaccine on the 20th century was of great importance. BCG has played a vital role in curbing TB and more so in third world and densely populated countries. Despi te the efforts that are been made through international organizations, TB has remained to be a threat of human life and currently India marks the highest deaths from TB per annum.

The piano Research Paper Example | Topics and Well Written Essays - 2000 words

The piano - Research Paper Example This followed the invention of other stringed as well as keyboard instruments leading to the development of the piano as it is today. Between 1790 and 1800, there were major improvements in piano technology and sound due to industrial revolution as suggested by Siepmann, (10). These improvements included the new and high quality steel referred to as the piano wire and also the ability to cast iron frames in a precise manner. There was also the increase of the tonal range of the piano from the initial five octaves to the seven and as it is found in the modern piano. The modern piano has 88 keys with the hammer mechanism which is used to bring out the sound of the strings and then the keys activate the sounding. The strings are held in a cast iron frame which is heavy enough and then they are passed over a kind of bridge to where the strings are tuned. The most crucial element in the sounding of the piano is the soundboard which is made of spruce. Due to the rise of pitch standard in t he modern piano there are few pianos which are left in the market today. In playing the piano, the greater the velocity of a pressed key, the greater the force of hitting the strings with the hammer hence a louder note is produced. The Impact of the Piano in Other Countries The piano has played a major part in the music industry in the many countries. For instance it importantly used in the western jazz, television, classical music and film production. These applications are also done in other parts of the world. Many countries have produced great pianists and composers. This is because the keyboard of the piano gives an easy way of handling complex as well as harmonic interplay, hence a good tool for composition of music. The piano has led to the establishment of piano manufacturing companies such as Yamaha which are situated in different countries thus creating employment. For instance the victory enterprise in Japan is the mostly known leading exporter of the used pianos in the w orld. The music industries in many countries has also grown and developed due to the use of the piano as a composer machine. The piano drama film was produced in New Zealand as it was acted by a pianist. Individuals from different countries have developed their career in music with the inspiration of the piano. The Central Conservatory of Music (CCOM), a music institute in China has a piano department which is a nation al centre facilitating the teaching, performance as well as research. Hundreds of pianists have been trained who are now teaching in other music schools, research institutes in china and have even won international prizes music competition. With the efforts of Chinese pianists combined with that of the foreign pianists from Russia the CCOM has been able to establish a system of piano teaching embracing the Chinese as well as the western philosophies. The piano industry in Japan has tremendously grown due to the world wide demand for the instrument. Thus companies such as Yamaha and Kawai from Japan are major piano producing companies in the world. Piano manufacturing companies have also been established in Korea for instance the Alex Steinbach pianos which is produced by Samick Musical Instruments Company. This has led to the increased involvement in music and piano training schools in Korea. With the increased development of the piano, German entered the field of

Direct Marketing Essay Example | Topics and Well Written Essays - 2000 words

Direct Marketing - Essay Example It is a system of interactive marketing which is aimed at maintaining and building long term relationships with customers through the products and services offerings (Koekemoer & Bird, 2004, p.332). On the other hand, mass marketing aims to target the total market without emphasising on specific market segments. In such a case, the marketer believes that the entire market would be satisfied through the single product offering. The product is offered in the market with minimum or completely no variation in the marketing. It includes a single price, one single promotional campaign targeting the entire market and also a single method of distribution (Strydom, 2001, p.61). This is a relatively less costly affair which includes only a single standard package using one promotional message. Some of the common differences between the two are discussed as follows. The traditional advantages associated with mass marketing are that the production costs remains low because of a single production run for a product which is homogeneous in nature. The advertising cost also remains low because of the launch of a single campaign. It also does not require extensive market research which is why the cost associated with market research also remains low (Strydom, 2001, p.62). ... It is said that the strategies for direct marketing must be in alignment and should be guided by the marketing strategy of the organisation on the whole. It shows the way in which the customers can be reached on a one to one basis. This includes determining the product strategies, setting the price and arranging for the distribution. The L. L. Bean Inc. targets the outdoor apparel niche by the use of catalogue marketing. Many companies have used direct marketing to communicate with the target market. For example, Dell Inc. employs sales contact directly with the business customers, internet sales and telephone sales (Cravens, 2009, 377). Dell Inc. is also said to be using the internet for providing customers with the necessary information prior to taking an order over the telephone. The following paragraph discusses some of the common features of both forms of marketing. In term of the costs involved, direct marketing is said to be less costly as compared to mass marketing because it targets less number of people and is carefully aimed at a selected few. It would be more applicable for businesses which have a small or medium target market and which has string prospects. For example, the TV home shopping channels, like Home Shopping network is one the modes of direct marketing (Kennedy, 2006, p.3). In other words, direct marketing involves an one to one customer relationship on the basis of personalized communications (Stone & Jacobs, 2007, p.10). Another basic difference between the two is that direct marketing has a greater conversion rate than mass marketing. It is likely to be surer of converting the first person it targets before moving to its next target. Also,