Media Consumption in the Home Environment and Media Consumption in Essay

Media Consumption in the Home Environment and Media Consumption in other Contexts - Essay Example This is because home is seen as a place where individuals, more or less, strip off their social niceties and take up the appearance of what they really are and want to be. Home is seen as a relaxing environment as compared to the office or school. This â€Å"relaxing† environment in itself comes with certain advantages and disadvantages when it comes to media consumption. Home is the primary location for most of the media consumption in today’s technologically advanced world. As mentioned earlier, the two forms of media that have the most use are television and the internet. Out of these, according to a recent study, television is still the dominant media of consumption. (Crum, 2009) However, there has been a marked increase in the use of internet over the past few years. Media plays an extremely important role in our day-to-day life. It becomes a part of our routine without us even realizing it. It would not be wrong to say that we are tangled in a web of mass media, with no return. From television to internet to cell phones and radio, our life cannot seem to function without the use of media. The patterns of media consumption illustrate certain interesting aspects. Media viewing is seen as being determined by factors such as gender, leisure time and family orientation among others. Morley has talked about the ‘overall context of family leisure activity’ and how it affects media consumption. With regard to gender and patterns of media consumption, the most interesting case study was put forward by Bausinger. Whatever work that has been carried out in the field of gender politics with relation to media consumption is evidence of the societal norms and conditioning that human beings go through. The expectations of the society with a gender are taken at face value and followed for the rest of our lives, mostly. This is why even with regard to media consumption there is a distinct difference between gender attitudes towards media in a home environment.