Welfare Reform Promoting Personal Responsibility And...

Welfare Reform: Promoting Personal Responsibility and Serving the Needs of the PoorIntroductionDuring Bill Clinton’s campaign for Presidency in 1992, he promised Americans that he would make it his priority to end welfare as we know it (Clinton). This goal was made in response to the increase of public pressure to reform a system that many believed had become wasteful and ineffective. In response to this criticism, Clinton called attention to the importance of work instead of dependency on the government. He followed through with his promises and effectively transformed welfare programs unlike any other president. He took a system that was known for its long-term dependency and transformed it to help people become self-supporting. In this†¦show more content†¦Individuals that receive welfare are those who are unable to provide for themselves or their family. These can include children, the elderly, and people with disabilities (Allard). In many cases welfare programs can also be called public assistance, social assistance, or even social welfare programs. Historical BackgroundThe beginning of public assistance can be tracked all the way back to the 1800’s. During this time, government officials rarely took action to provide assistance to the poor. Instead, families, neighbors, and religious groups took it upon themselves to help people who had fallen by the wayside (Allard). During this time in history, the Christian doctrines, taught followers to feed the hungry, give drinks to the thirsty, and provide clothes for the naked (Streissguth). As a result of this, many rich nobles offered gifts of food and drink to those that were unable to provide for themselves. The traditional Catholic teachings taught individuals to be caring and to have empathy for those that were less fortunate. However, Protestant reform was beginning to take hold in many areas at this time and this change would soon disrupt the nature of charity. Many nations that w ere once Christian Catholic transformed to Protestant and then these nations later

Book Report On With The Old Breed - 953 Words

Book Report on With the Old Breed by E.B. Sledge In the book, With the Old Breed, Eugene B. Sledge, shares his recollections from the perilous and triumphant events of World War II, while serving in the U.S. Marine Corps. During his time as a Marine, he fought two major battles against the Japanese, on the Pacific islands of Peleliu and Okinawa. Throughout the book, E.B. Sledge illustrates his encounters during the war and how they left an everlasting effect on his mind and view of life. As a member of the Company K, 3rd Battalion, and 1st Marine Division he illustrates the pride he developed in his division with the members he worked alongside. Nicknamed â€Å"Sledgehammer†, Sledge also described the strong sense of camaraderie he developed and shared among his fellow soldiers. At the beginning of the memoir, Sledge describes his feelings and situations as a young adult enlisting into the military for World War II. Eventually after some weeks into his infantry training of bec oming a U.S. Marine, he learns the skills on how to become a strong and dependable soldier against the unforgiving army of the Japanese. During his time in combat, Sledge describes the strong and brash personalities of the Marine personnel he fights alongside and their persistence in working together to defeat the enemy. These personalities would include the outspoken and blunt NCOs (non-commissioned officers) who guided and presided over the group throughout the battlesShow MoreRelatedEssay on With the Old Breed Book Report1535 Words   |  7 Pagesâ€Å"With The Old Breed† begins with the start of the author’s military career. Eugene Sledge was a freshman at Marion Military institute, his family pushing for him to eventually become an officer in the United States Army. 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‘Manhunt’ in comparison to ‘In Paris with you’ Free Essays

Both poems focus on the difficulties of being close to another person after past experiences. The male speaker in the poem ‘In Paris with You’ is unwilling to discuss his experiences of the past because he was â€Å"bamboozled† and is now focusing on the present, â€Å"I’m on the rebound†. The husband in ‘The Manhunt’ is similarly closed on the subject of the past because of his experience of war, â€Å"The blown hinge of his lower jaw† shows that he is unable to talk of his experience and it is like a door which is no longer open to his wife. We will write a custom essay sample on ‘Manhunt’ in comparison to ‘In Paris with you’ or any similar topic only for you Order Now The narrator of ‘In Paris with You’ does not want to spend time visiting famous parisian landmarks like â€Å"Notre Dame†, instead he wants to stay in an â€Å"Old hotel room† having sex with the woman. This shows that the man does not want to spend time getting to know her but instead he uses her. The poet uses colloquial language – â€Å"downed a drink or two† – to reflect the lack of care for the woman. In ‘The Manhunt’ the wife is searching for her husband who seems lost to her, metaphorically, after war. She is â€Å"climbing the rungs of his broken ribs† which shows she is trying to reach his heart to let him know she’s there, she is â€Å"climbing† which takes a lot of effort in a gradual search for her husband. In ‘The Manhunt’ the poet shows effort to connect with another person. On the other hand in ‘In Paris with You’ the man shows no effort in getting close to the woman, which is reflected by the colloquial language. How to cite ‘Manhunt’ in comparison to ‘In Paris with you’, Papers

Activity Based Costing of ABC

Questions: A computer manufacturer produces three types of devices: mobile phones, tablets, and computers. For the production of these three devices you have the following information: Phone Tablet Computer Material cost per unit 90 140 315 Direct labor hours per unit 2 2.5 4 Budgeted units 1,500,000 900,000 1,200,000 Labor cost per hour 8 Overhead costs per annum Utilities 20,000,000 Rent 15,000,000 Audit and legal 5,000,000 Administrative staff 40,000,000 Total 80,000,000 ABC analysis suggested that overhead costs are distributed to the three products according to the table below: Overheads Phone Tablet Computer Utilities 8,000,000 5,000,000 7,000,000 Rent 8,250,000 2,250,000 4,500,000 Audit and legal 2,900,000 1,250,000 850,000 Administrative staff 23,200,000 6,000,000 10,800,000 For each of the three products, the company aims at a different percentage for profit. Under the full absorption costing method and the targeted profit percentage, the prices of the three products should be: Phone Tablet Computer Full costing price 170.69 233.87 435.67 1. Calculate the aimed profit percentages for the three products and under the full absorption costing method, with overhead costs absorbed on the basis of direct labour hours. 2. Use the profit percentages that you derived in (1) and calculate the prices of the three products under the ABC system. 3. Recommend a cost system and include any changes that you would suggest to the pricing strategy of the computer company. Answers: 1.The following is the required solution: Budgeted units 1500000 900000 1200000 (Amounts in ) Particulars Phone Tablet Computer Direct material 1350,00,000.00 1260,00,000.00 3780,00,000.00 Direct labour 240,00,000.00 180,00,000.00 384,00,000.00 Overheads 238,80,597.01 179,10,447.76 382,08,955.22 800,00,000.00 in 30,00,000.00 22,50,000.00 48,00,000.00 100,50,000.00 Total cost 1828,80,597.01 1619,10,447.76 4546,08,955.22 divided by the number of budgeted units 15,00,000.00 9,00,000.00 12,00,000.00 Cost per unit 121.92 179.90 378.84 Price per unit 170.69 233.87 435.67 Profit 48.77 53.97 56.83 Profit in % 0.29 0.23 0.13 2.The following is the required solution: (Amounts in ) Budgeted units 15,00,000.00 9,00,000.00 12,00,000.00 Particulars Phone Tablet Computer Direct material 1350,00,000.00 1260,00,000.00 3780,00,000.00 Direct labour 240,00,000.00 180,00,000.00 384,00,000.00 Utilities 80,00,000.00 50,00,000.00 70,00,000.00 Rent 82,50,000.00 22,50,000.00 45,00,000.00 Audit and legal 29,00,000.00 12,50,000.00 8,50,000.00 Administrative staff 232,00,000.00 60,00,000.00 108,00,000.00 Total cost 2013,50,000.00 1585,00,000.00 4395,50,000.00 divided by the number of budgeted units 15,00,000.00 9,00,000.00 12,00,000.00 Cost per unit 134.23 176.11 366.29 Profit % 0.29 0.23 0.13 Price per unit 172.59 216.75 414.07 3.Activity based costing method is the method in which the cost to the various activities are allocated on the basis of the activity drivers in each of the product. This is the most logical method of allocating the cost since this is the way in which the cost will be allocated on the basis of the amount of the activities that are used in the business. (Accounting coach, 2015) The companies must go for the costing method that requires them to implement the ABC in the 5 step product costing sequence. In this, the direct costs that are associated with the cost of the object are identified. For a given object of the cost, the company attempts to identify all the costs that are currently being treated as the overhead cost and is capable of being traced directly to the product. The costs must be removed from the pool of the overheads and directly be traced to the product. This way the costs are started to be assigned to the individual products and jobs. (Classes.bus.oregonstate.edu, 2015) The following are the main advantages of the ABC due to which the company must go for it: The method takes into account the individual activities that are based upon the use of the resources The method enables the accurate costing of all the activities that are obtained throughout the organization With the help of this method, it is easier to identify the low and the high costs and the causes of the each. It serves as a valuable tool for both the business and for the improvement of the processes It helps in the planning of the future. (Managers-net.com, 2014) The second method of costing strategy seems logical since, the prices have been determine keeping in mind the ABC costing method. References: Managers-net.com, (2014). Activity Based Costing (ABC). Retrieved 19 October 2014, from https://www.managers-net.com/activityBC.html AccountingCoach.com, (2015). Activity Based Costing | Explanation | Accounting Coach. Retrieved 31 January 2015, from https://www.accountingcoach.com/activity-based-costing/explanation Classes.bus.oregonstate.edu, (2015). CHAPTER 11: ACTIVITY-BASED COSTING. Retrieved 31 January 2015, from https://classes.bus.oregonstate.edu/spring-07/ba422/Management%20Accounting%20Chapter%2011.htm

Computer Power Group Essay Example

Computer Power Group Paper Harvard Business School N9-500-061 February 2, 2000 Renaming Computer Power Group On Monday morning, December 5, 1998, Peter James, CEO and Managing Director of Computer Power Group (CPG), a leader in the Australian IT education and services industry, was reflecting on the results of the recent Brand Visioning offsite – code named Project Horizon. He was satisfied with the future plan they had created for the brand, including an articulation of the brand purpose and values, a clear statement of branding objectives, and a brand architecture that effectively unified brands in the portfolio (see Exhibits 1 2). James was relieved that the team decided that they should change the corporate name to Interim Technology, the name of the company’s new parent. Although it was not mandated, James believed this move was a good first step in establishing a positive relationship with his U. S. stakeholders. The work provided a strong platform on which to transition the company from a product centered group to a brand-centric organization focussed on advancing corporate performance and personal careers through leadership in IT education. There was only one more item on the â€Å"to do† list of the brand strategy project – setting brand names. We will write a custom essay sample on Computer Power Group specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Computer Power Group specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Computer Power Group specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The agreed-upon brand architecture called for descriptive sub-brand names within the Education and Services business units, as unified under a strong corporate umbrella. â€Å"Our marketing objective,† explained James, â€Å"is to create an inspiring and dominant corporate brand which encourages the best quality IT professionals to join and want to be part of Interim Technology. We want to move to an umbrella brand structure, within which are specified strong educational and services brands capable of meeting individual and corporate segment needs. The Project Horizon visioning team decided they should start the naming exercise with the Education business unit, which provided the training and development of IT professionals that formed the cornerstone of the company’s purpose and mission. The Education unit included two core sub-businesses; each identified along customer segmentation lines. The first sub-unit provided educational services to individual consumers, and i ncluded the CPTI (Computer Power Technology Institute) brand. The second segment of the Educational unit served the corporate market, and included the MTE (Management Technology Education), CPAS (Computer Power Advanced Systems Institute) and Imageword brands. The off-site team agreed that after the names for the individual education and corporate education brands were confirmed, they could move to the Services business unit, which was marketed through business-to-business channels and was therefore, they believed, less critical from a branding perspective. The Naming Meeting Given their history and contributions to CPG profits, the branding of the individual and corporate education sub-units had generated impassioned discussions at the off-site visioning Research Associate Andrea C. Wojnicki prepared this case under the supervision of Professor Susan Fournier as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright  © 2000 by the President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www. hbsp. harvard. edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. 1 500-061 Renaming Computer Power Group meeting – discussions for which resolutions had yet to be reached. James was in favor of abandoning all of the existing individual and corporate education brand names, grouping them within each relevant sub-division, and renaming them with an appropriate Interim prefix. So, for example, MTE (Management Technology Education) and Imageword, the corporate education brands, would merge to become Interim Corporate Training, or some such entity. CPTI (Computer Power Technology Institute) and CPAS (Computer Power Advanced Systems Institute), the individual training brands, would merge and become Interim Individual Training or a variant thereof. However, many senior managers at the offsite were hesitant to consolidate individual brands under a single sub-brand umbrella, thus abandoning equities that the firm had invested in over the years. James remained convinced that the benefits of scale would outweigh the equity lost in abandoning the existing names. He arranged a meeting involving the General Managers of each of the four current education subbrands, and Melissa Richardson, Strategy Innovation Partner from Galileo, the brand development consultancy that had been working with CPG on their brand initiative from the start. James started the meeting. â€Å"As you all know, I am seriously considering sub-branding the individual and corporate education brands under the Interim corporate umbrella. † He turned to Mike Clugston, the General Manager of CPTI. â€Å"Mike, I understand from your comments at the visioning offsite that you are not comfortable with this course of action. What would you recommend? † â€Å"Well,† began Clugston, â€Å"I agree that there are benefits that can be realized by integrating our brand names with others in the company. I understand your position, but if we introduce new brand names, we really are abandoning some very strong equity, and in effect neutralizing all of the marketing investments we have made over the years. I spent this morning looking through the Brand Audits that Richardson and her team at Galileo conducted, and confirmed that CPTI and MTE both have very strong brand equities. Great awareness levels. Strong associations. It would be a shame to lose these assets that we have worked so hard to build. We lose those names and we lose volume, repeat business, maybe both. â€Å"I agree,† added Con Kittos, the General Manager of MTE. â€Å"My recommendation would be to capitalize on this equity and name the Corporate Training Brand ‘MTE’, and the Individual training Brand ‘CPTI’. Why run the risk of a short-term loss of sales while some new identity is being established? † â€Å"Oh boy, I am having a deja vu,† noted Clugston. â€Å"We have been down this road before. Remember the transition from Control Data Institute to CPTI? We didn’t hesitate to change the name of that company after we acquired it, and it took us years to recover. We lost a lot of ground with the folks that had been working with that firm over the years. † â€Å"Good point,† noted James. â€Å"The risk is great. † â€Å"Not to make this more complicated,† noted Richard Malouney, the General Manager of Imageword, â€Å"but what about the Interim corporate name? We have talked a great deal about developing a strong corporate brand architecture so that IT professionals would want to become part of Interim Technology as a centralized education and services provider. I am not hearing that mentioned at all. † â€Å"We could use both names, I guess,† offered Kittos. So the brands could become ‘Interim Technology MTE’ and ‘Interim Technology CPTI,’ or Interim MTE and Interim CPTI. † He paused. â€Å"Kind of like ‘IBM ThinkPad’ and ‘IBM WorkPad,’ or ‘Microsoft Word’ and Microsoft PowerPoint’. † â€Å"So what would we have on ou r business cards? † asked Clugston. 2 Renaming Computer Power Group 500-061 â€Å"Any formal communication would have both, but in conversation we would probably just say ‘MTE’,† answered Kittos. â€Å"That’s basically what happens in IBM examples I provided, or with software products by Microsoft. People know the corporate ownership, but use the sub-brand shorthand all the time. † He looked over at James, who was furrowing his brow as he listened intently. â€Å"Or,† offered Clugston, â€Å"we could refer to the brands as ‘MTE by Interim Technology’ and ‘CPTI by Interim Technology’, just like DeWalt by Black Decker. I read a Harvard Business School case study on that branding decision. Seems like a nice compromise solution. You get the positive halo of the corporate brand association, but let the individual brand identity thrive. â€Å"I’ll have to put my foot down on that one,† said James. â€Å"Either we go for a corporate association or we don’t. This is not the time for waffling and making compromises. † The others agreed. David Rossiter, the General Manager of CPAS finally spoke up. â€Å"For what it is worth, I have to disagree with what I am hearing. I think we should wipe the slate clean and change a ll of the brand names to Interim with a sub-brand that clearly defines the product-target segment– something like ‘Interim Corporate Training’ and ‘Interim Individual Training’. Then we should do the same for the Services business unit. Interim Consulting Services. Interim Personnel Placement Services. We’ve just been acquired; we have a new mission and purpose, a new brand vision. Let’s not be saddled with our pasts. Let’s work toward the future to claim our true potential. Besides, isn’t the ‘Institute’ modifier out-dated now? It sounds so 1960s to me. Same thing with the ‘Computer† label. Don’t we want to make a more explicit connection with the broader IT term? † Richardson intervened. Well, I think we have effectively outlined the branding choices here. My suggestion is that we conduct some naming research to find out what Interim’s customers and consumers think. We could start with the individual training brand, arguably the most visible education brand in the company’s portfolio. That brand has received a disproportionate advertising budget over the years, and has benefite d from broad exposure in the consumer media. I think it would serve as a logical first step. † The team readily agreed that consumer research should guide the naming decision. A meeting was set for the following day, in which the team would generate a list of options for the individual education brand. In addition to the current runner CPTI, the team settled on four contenders that they felt served as accurate descriptors of the unit’s services and goals: ‘Interim Technology Institute’, ‘Interim Technology Training Institute’, ‘Interim Computer Training Institute’, and ‘Interim Technology Training’. Questions concerning the effectiveness of the ‘Institute’ identification, and the use of ‘computer’ versus ‘IT’ identifiers remained, suggesting additional areas to probe in the upcoming research. But if ‘MTE’ and ‘CPTI’ win, do we call them ‘Interim MTE’ and ‘Interim CPTI’ ‘MTE by Interim’ and ‘CPTI by Interim’ or just â€Å"MTE’ and ‘CPTI’? † asked Clugston. à ¢â‚¬Å"I think that is something that we will have to determine strategically. We can’t rely on Interim’s consumers and customers to tell us that,† Richardson answered. â€Å"Now, we just have to agree on a set of parameters against which we will rate these potential names. † The team spent the next hour generating attributes they wanted the brand name to communicate, and associations from which they wanted the brand to steer clear. By referring to the Brand Values statement and other brand strategy documents that were determined at the Project Horizon offsite, they came up with the following list: 3 500-061 Renaming Computer Power Group ATTRIBUTES Security and peace of mind Flexible Expensive High quality Professional Good value for the money Reputable Reliable Have crash courses Lets you learn at your own pace Offers fast track courses Is American Well-known company Will place you in a job Credible Out-of-date Applies poor standards Not recognized by those in the IT industry The Naming Research In December 1998, a local research company conducted 232 telephone interviews in New South Wales and Australian Capital Territory to test the alternate brand names. All respondents were personal computer users. Fifty percent of the sample had previously completed a computer training course, and 30% had not yet completed a course but intended to do so sometime in the future. The remaining 20% of the sample had not completed a computer-training course and had no immediate intentions along those lines. Participants rated the five individual education brand names (CPTI, Interim Technology Institute, Interim Technology Training Institute, Interim Computer Training Institute, and Interim Technology Training) against the eighteen attributes, and then provided an overall judgment of the â€Å"best† name in the list. Additionally, as mentioned, general associations and meanings of ‘computer’, ‘IT’, and ‘institute’ were gathered through open-ended questioning. It was early in the new year, and James was anxious to have a decision regarding the brand names as soon as possible – ideally for the presentation he was preparing for his U. S. stakeholders at Interim Services Inc. He called Richardson at Galileo and explained the urgency of his needs. Richardson pulled together some top-line tables from the research and faxed them to James (see Exhibits 3, 4, 5, 6). She called James later that day. â€Å"Well,† she asked, â€Å"What name are you going to select? † 4 Renaming Computer Power Group 500-061 Exhibit 1 Project Horizon Offsite Brand Visioning Results ROLE: PURPOSE: Interim Technology is the bridge helping the world work more efficiently by transforming the way people work with technology. POSITIONING: Interim technology is your lifelong partner in technology-driven workplace transformation BRAND VALUES: LEARNING: Dedicated to lifelong learning in technology-driven domains INNOVATION: committed to state-of-the-art knowledge and teaching techniques PERFORMANCE: results, excellence, efficiency, responsiveness INTEGRITY: security, dependability, trust, loyalty, stability TEAMWORK: collaboration commitment to relationships This was summed up in the mnemonic â€Å"Don’t pay LIP service to our IT values. BRANDING OBJECTIVES: Quickly build a well known and desirable brand that is able to make a powerful impact in the IT education and services industry through its: BrandVision (Purpose/Role/Values/Identity) Branding Architecture People Products Services Communications Relationships with clients, individuals, and other stakeholders BRANDING ARCHITECTURE: Reduce from multiple brands to one unifying corporate brand with descriptive business unit subbrand names to give: Powerful impact in the market. Ability to cross-sell services across databases of client organizations and IT professionals. Cohesion inside the company. MARKETING OBJECTIVES: Create a single inspiring and dominant education services IT brand which encourages the best quality IT professionals to join and want to be part of Interim Technology. Transform the organization from transaction driven to relationship focussed enabling cross selling of all our products and services. Develop and provide services and products that confirm Interim Technology as your lifelong partner in technology driven workplace transformation. Shift from multi-brand product centered group to a brand-centric organization focussed on delivering continuous technology driven workplace transformation. PEOPLE, PRODUCTS, SERVICES: Align people across the entire organization and prepare them to be â€Å"Brand Ambassadors† through an internal communications program Focus on existing (and add new) products and services which powerfully deliver on the Interim Technology BrandVision and promise of technology driven workplace transformation. COMMUNICATION OBJECTIVES: Awareness Launch Interim Technology and its purpose values in information technology. Understanding Generate understanding for how Interim Technology delivers Lifelong career transformation in information technology. 5 500-061 Renaming Computer Power Group Action Get specific target audiences to understand and act on the range of products services offered by Interim Technology. 6 Renaming Computer Power Group 500-061 Exhibit 2 Interim Technology Brand Architecture Services Education Personnel Brand Consulting Brand Corporate Training Brand Individual Training Brand Equus Parity Computer People CP Pty Ltd Imageword MTE CPAS CPTI 7 500-061 Renaming Computer Power Group Exhibit 3 Research Results – New Brand Names- Name Association NAME ASSOCIATION Interim Interim Technology Technology Training Institute Institute Interim Computer Training Institute Interim Technology Training Don’t know/none Security Flexible Expensive Quality Professional Value for money Reputable Out-of-date Reliable Have crash courses Credible Will Place you in a job Let you learn at your own pace Have poor standards Fast track courses NOT recognised by IT industry Is American 26* 22 39 32 37 17 33 22 29 24 32 17 22 17 22 24 33 26 29 38 34 31 25 34 15 31 28 38 29 29 14 27 15 30 Asked of all respondents N = 232 Total Sample (%) 25 28 38 37 38 34 34 25 34 35 38 34 25 13 38 17 31 23 25 33 26 25 25 21 24 21 29 23 23 27 20 24 25 31 7 22 16 16 13 25 20 29 22 18 19 26 22 44 14 39 30 I am going to read out 4 names that may be used for a new training company. They are, Interim Technology Institute, Interim Technology Training Institute, Interim Computer Training Institute, Interim Technology Training. Im going to read out a number * Read as follows: â€Å"26% of the respondents believed that the name Interim Technology Inst itute was associated with the word security. † NOTE: Differences between brand names or attributes exceeding 8 are considered significant at a 95% confidence level. 8 Renaming Computer Power Group 500-061 Exhibit 4 Research Results – New Brand Names- Best Worst Names BEST WORST NAMES Best name Worst name Interim Interim Technology Technology Training Institute Institute 19* 25* 24 15 Interim Computer Training Institute N=232 (%) 36 21 Interim Technology Don’t know / Training none 15 32 6 6 Id like you to think about a computer training company which works with their customers to develop careers in the computer industry through leadership and education. Could you please tell me which of these names is the best? Read as follows: â€Å"19% of the respondents believed that the name Interim Technology Institute was the best name for a computer training company that works with their customers to develop careers in the computer industry through leadership and education. 25% thought it was the worst. † NOTE: Differences between brand names or attributes exceeding 8 are considered significant at a 95% confidence level. 9 500-061 Ren aming Computer Power Group Exhibit 5 Research Results – Association With CPTI ASSOCIATION WITH CPTI Computer Technology Training Inst (CPTI) Total Aware of CPTI Not aware of CPTI N=232 N=99 N=133 Security Flexible Expensive Quality Professional Value for money Reputable Out-of-date Reliable Have crash courses Credible Will Place you in a job Let you learn at your own pace Have poor standards Fast track courses NOT recognised by IT industry Is American Is a well-known company None (%) 48* 53 66 69 75 47 64 26 64 63 68 55 53 16 71 22 46 55 2 (%) 49* 58 68 69 75 46 71 28 65 62 68 59 58 14 69 22 37 81 1 (%) 48* 57 64 68 75 47 59 25 64 63 68 53 49 17 72 22 52 35 3 I would now like to concentrate on one company name thar you may have already heard of before, Computer Power Training Institute. As I read out the list of words and phrases again can you tell me which, if any, you associate with the name Computer Power Training Institute? * Read as follows: â€Å"48% of the total respondents believed that the name CPTI was associated with the word security. 49% of the 99 respondents who were aware of CPTI believed that CPTI was associated with security. 48% of the 133 respondents who were not aware of CPTI believed that CPTI was associated with security. † NOTE: Differences between samples or attributes exceeding 13 are considered significant at a 95% confidence level. 10 Renaming Computer Power Group 00-061 Exhibit 6 Research Results – Word Associations ‘Institute,’ ‘Computer’, and ‘IT’ WORD ASSOCIATIONS (Open-ended, N=232) Institute Computer Standards / Maintenance For 40+ year olds (older) Intimidating More specialised Place of learning Main-frames / Hardware etc Big place / Out of city Part of IT (only part) Locked-up c ulture Easily recognisable Private Education For juniors Adult Learning User friendly Mortar Board feeling Naive perspective Tangible a place IBM University Up-market Big Credible â€Å"Outsiders† A ‘home’ Motor Mechanic (How it works) Academy is better? High learning Benchmark Serious about qualifications (accreditation) Might be over-used, so de-valued Profession (like medical industry or architects) Information Technology Younger Broader than just computers Solutions / Content Insiders view Industry name Flashy / Cliched Current Credible More general Covers the†convergence† industries What do you think of when I say the word Institute ? What do you think of when I say the word Computer ? What do you think of when I say the words Information Technology ? 11

How to Use the French Past Subjunctive

How to Use the French Past Subjunctive The past subjunctive is used for the same reasons as the present subjunctive: to express emotion, doubts, and uncertainty. Before going on,  review the rules for using the  subjunctive  to make sure you understand them. Note that the only difference between the present subjunctive  and the past subjunctive  is tense; usage is the same for both. The past subjunctive is used when the verb in the subordinate clause, the verb that follows que, happened before the verb in the main clause. The past subjunctive can be used in a subordinate clause when the main clause is either in the present tense or the past tense. When the Main Clause is in the Present Tense Je suis heureuse que tu sois venu hier.   Im happy that you came yesterday.Nous avons peur quil na  pas mangà ©.   Were afraid that he didnt eat. When the Main Clause is in the Past Tense Or it may be used in a subordinate clause when the main clause is in the past tense. Note that if the main clause did not call for the subjunctive, the subordinate clause would have been in the past perfect, because the subordinate clause happened before the verb in the main clause. Therefore, the subordinate clause should technically be in the pluperfect subjunctive. But that is replaced by the past subjunctive in all but the most formal French. Il doutait que vous layez vu.   He doubted that you had seen it.Javais peur quils soient tombà ©s.   I was afraid that they had fallen. How to Compose the Past Subjunctive The French past subjunctive is a  compound conjugation, which means it has two parts: subjunctive  of the  auxiliary verb  (either  avoir  or  Ãƒ ªtre)past participle  of the main verb Like all French compound conjugations, the past subjunctive may be subject to a grammatical  agreement: When the auxiliary verb is  Ãƒ ªtre, the  past participle  must agree with the subject.When the auxiliary verb is  avoir, the past participle may have to agree with its  direct object.

Professionalism values and ethics Essay Example | Topics and Well Written Essays - 3000 words - 1

Professionalism values and ethics - Essay Example This report aims at investigating how professional values and ethics are employed by the architect contracted to turn UAL Campus. The design’s main goal was to optimise connections between departments within the building, which include the movement of materials and students. The idea behind the design can be said to be the same historical reason, which comprised movement of grain around the granary using wagons. This report will analyse comprehensively the purpose retrofitting and architectural design of University of Arts London, Kings Cross campus in the context of the build environment. The historic, economic, aesthetic and ecological context of the built environment will be evaluated in terms of professionalism, values and ethics. There are a range of factors that shape the built environment posing an architectural dilemma that need to be solved in adherence to professional values and ethics of architect. This project was considered for this paper since the building exemplifies an exemplary conversation of a derelict historic building into a glorious public space and still retain sustainable values (Harries, 1998). Some of the questions that emerged from people with regards from this case include: The architects commissioned were Stanton Architects to design the campus that was estimated to cost  £200 million in the Grade II listed Granary Complex. The university sought to transform the historical building into an aesthetic centre of learning which would be sustainable enough to meet the needs of the students and those of the community too. The University of Arts London campus project was completed in 2011. The building consolidates the Central Saint Martins’ college’s activities under one roof. It comprises of the Granary Building, Eastern Transit Shed, and there are two new four storey studio buildings. The environmental location of this project is very impressive as well as the atmosphere (Fox 2012). It is in